I’m a marketing nerd. First and foremost, I’m mad about stories. And marketing is just stories with purpose. I’ve built up a lot of practical and theoretical skills by pitching in and asking questions. I’m a writer, photographer, film-maker and social media expert. I’m a quick editor and strategic planner. And I’m big on gaining customer attention – and allegiance – in ways that matter.
I’ve spent almost a decade in advertising agencies, watching content and digital rise above old-school advertising. I’ve also spent a lot of time working in-house in marketing teams. I’ve been lucky enough to be on the cutting edge of curated content and proving value from social amplification. I’ve helped brands get their heads around the shift from bright, shiny traditional ads to personal and meaningful content. All while still keeping pace with their competitors. And their consumers.
I’m passionate about marketing. I’ve loved ads since I was a little kid. And now I put great moments of inspiration and discovery in front of the right audiences. Delivering moments of unexpected delight to customers thrills me. I like getting closer to the problem, embracing a brave mindset to deliver bold solutions, fast enough to outpace the market. I work at the intersection of innovation and customer expectation. I like challenge, creativity and knowing which boundaries I can push, and which must remain.
I’m a digital-first thinker and an ideas geek. I’m driven by engaging customers and building loyalty and rapport through breakthrough moments. I’ve worked in B2B and consumer environments, building frameworks and schedules for campaigns and always-on. I’ve built internal content delivery teams and run social teams in agency and in-house. I’ve developed reporting frameworks, crafted content calendars and delivered great content on oily rags.
I’m able to see the big picture and focus on the detail of delivery. I’m optimistic, energetic and happy to get my hands dirty.