I'm an award-winning employer marketing expert with global experience in EVP, employer branding, and employee communications. Put simply, a big nerd for stories of belonging.
I act as a strategic partner in building employer brands that attract and retain top talent. From market position to strategy to campaigns and comms, I've done it all. With decades of experience and a passion for the space, my enthusiasm is your unfair advantage.
Using research and analytics, I uncover and craft powerful value propositions and embed them throughout your communications, activating change across the employee lifecycle. And using insights, creative marketing, and strategic expertise, help you find the talent you need today, to build the business you want tomorrow.
Finding out what's going on, what's going wrong and where change could make a big imapct.
Uncovering how to bring the best of your EVP to the best talent in market.
Working with internal recruitment teams and sourcers to sharpen the message and broaden impact.
Creating understanding and unity across Talent Acquisition, Brand, Marketing and HR for a better talent experience.
Finding ways to tell your story with resonance, impact and authenticity.
Crafting individual story elements to bring the narrative together stretch your brand further.
Somewhere between a love of words and a knack for untangling people problems, I've ended up here. I'm equally enthusiastic about uncovering problems (and the issues beneath them) and about creating new narratives, stories and ideas to change perception and take action. Put simply, the right story at the right time can do a lot of good. And that's what I do best, whether I'm doing it with multinationals, local businesses ornot-for-profits.